Pet Photography
Hill’s Pet Nutrition took the opportunity to add pets photography to their branding. These pets were added to packages capturing the feeling of looking at your pet, whether in recovery or in good health as a result of the prescription foods recommended by veterinarians.
Fruit Smoothies & Bagel Bites
Fresh fruit, yogurt and crushed ice create a texture missing in the smoothie segment of the frozen fruits category. The Smart Ones brand brought a fully prepared smoothie to market with a cup and straw.
This delightful tiny bagel bite had the flavors of a club sandwich with a bit of ranch dressing to compliment the ham, turkey and cheese morsels atop a tiny toasted bagel.
Betty Crocker Baking
This sweet image was featured in an FSI for Betty Crocker cookie pouches. It is a serving suggestion for preparation but, it delivers on the promise of love that is home-made.
SOS Portfolio redesign
Smart Ones brand has a need to overcome the perception of being processed food. By presenting the ingredients used in their meals after flash freezing, the photo reassures shoppers that their meals are real food and delicious.