Devour
KraftHeinz launched Devour brand in 2016 with an integrated marketing campaign that included internet ads, coupons and freezer signage. Created from the style-guide, developed for the brand, here is a view of the website launched to attract hungry shoppers looking for crave-worthy foods that pop into the microwave and satisfies – 5 minutes later.
Devour
Banner Ads and Flavor Craver feature pages emphasize the language that insite shoppers’ appetite and photos that give them a close up look at the ingredients that make it delicious, mouth-watering and crave-worthy. The style-guide we developed gives clear and proprietary direction about brand typography and punctuation use in all Devour communication.
Smartmade
launched in 2016 responding to the desire for meals prepared like you would make them at home. The emphasis on emerging new ingredients that are healthy and tasty drives appetite appeal and the story of the brand. As a sub-brand of the Smart Ones brand there was special attention to the nutrition values and satiety of every meal and flavor.
Senior Hearts Rescue & Renewal
This charity organization saves senior dogs from euthanasia because they aren’t adopted quickly in typical shelter organizations.
Several locations sponsor them and collect donations. Here are snippets from a few promotions we’ve worked on for them. This work is pro-bono and we’re proud to help them save our furry friends.
Senior Hearts rescue & renewal Poster
With support from Pet Store and retail partners around the city of Pittsburgh, the Rescue displayed Posters and collection baskets in the spring to restock their shelves with food, toys, collars/leashes and treats for senior dogs rescued from shelters and disasters around the country.
Delimex Website
KraftHeinz created website pages for the frozen portfolio of brands in 2015. Where to shop for taquitos, new products and coupons drives shopper traffic to the carousel featuring popular varieties, brand promotions and the story of Oscar Ancira Sr., the man behind the authentic taste and texture of Delimex brand foods.
The AFFI (American Frozen Foods institute) launched a campaign to educate shoppers about the health benefits of freezing fresh foods. The campaign was adapted for use in magazines, billboards and websites and was supported by America’s frozen food giants including: Con Agra, KraftHeinz, General Mills and Nestle.