Smart Ones Package Concepts
Market research with shoppers ensures relevant visuals and messages that express brand essence. These concepts were used to explore relevance and understand the effectiveness of contemporary elements at shelf, versus the competitors and the current package.
TGI Friday’s
TGI Friday’s updated their restaurants, the menu and image by going back to basics. They disrupted the frozen snacks category to lure consumers for an ‘adult night in’. This new positioning and solid team work resulted in new packaging and photography that aligned frozen snacks with the parent brand.
As the franchise gained momentum, the club stores caught on. These multipacks protect the brand equity and also communicate value.
57th St. Grille
A new private label for the Heinz Company, the 57th St. Grille brand was a way to draw from several branded products and offer them as a variation for key customers. The brand and package design has the right amount of nostalgia while allowing the colors in the food to pop with mouth-watering goodness.
Rice Gourmet
Club store customers are attracted by a premium package that reflects the quality of the product they are purchasing. Rice Gourmet’s unique rice cooking process, new logo and product photography led to increased distribution in a new region with the customer and increased revenue for business.